There were days when I would switch on the radio, no matter what time it was, and I would be hearing Nana’s shrieky voice. I can’t seem to find when Linda Onn comes on air. She used to be slotted between 2 – 6pm, but, that time slot was sometimes taken over by Chams or Rizal.
I can’t figure out which deejay is at which time slot anymore. For the last two weeks, they have been promoting that the Morning Drive to Work or Pagi Di Era will now be taken over by Aznil and Din Bramboi. I don’t even know who Din Bramboi is!
It seems that Era is doing a big revamp of the whole station, taking in some new `voices’, while, at the same time, giving some of their long time loyal deejays the axe. I only recently found out that Linda Onn has been transferred to their sister station, Sinar.fm at 96.7 (within the Klang Valley).
It seems that she’s (Linda Onn) not happy there. She feels unappreciated, after all her efforts, in part, to put Era.fm at the number one spot. Is it maybe because Era.fm felt that she is no longer an asset to them when she failed to clinched the Most Popular Radio Deejay award at the Anugerah Bintang Popular Berita Harian last year, after winning it for 5 years in a row, losing out to Fara Fauzana from Hot.fm?
They have also taken off the air their weekend deejays like Ezzy (can’t figure out how to spell her name correctly) and Mira (I think that’s her name). Even Aimee, their new deejay, has been transfered to XFresh.fm.
They brought in Burn from XFresh.fm to take over from Ray for the C30 (daily top charts) slot. Now Dina, the 1st runner up in Malaysian Idol, is hosting the Weekly Top Charts with Nana on Saturday, from 2 – 4 pm instead of it usually being aired on Sunday, 9 – 12.00 noon, with a repeat on Sunday at 10.00am.
I heard more new `voices’ will be joining the radio station soon in their efforts to remain the number ONE radio station in the country. I think Era.fm is desperate to remain in the top spot as Hot.fm is fast gaining momentum to reach the top spot. Now with Kieran, a big name in the local malay station fraternity, a part of their family, they could easily push over Era.fm to the number two slot at anytime. Thus the reason why I think Era.fm is doing a huge revamp of their programming, time slots and deejays. They need to remain current, fresh and interesting to attract new radio listeners and keep the current ones loyal.
My personal opinion of this as a loyal listener of Era.fm in the last 8 years or so? I am a little confused with the new set up and time slot.
For a start, I still don’t like listening to Nana’s shrieky voice, and would change the channel each time she comes on air, despite many attempts to bear with it, when I find nothing else interesting on the radio at any other stations.
Burn is slowly gaining a place in my heart, or, shall I say, ears, as I listen to him at night while I work on my crafts or do work on the computer. He’s pleasant to hear.
I like having Reza doing the morning drive as opposed to Ray and Adi whom I find boring and uncreative in their presentation. I like listening to Reza’s voice in the morning on the drive to work (of course, Kieran would always be my first choice *grin*, but he has been slotted for the evening drive over at Hot.fm).
I especially find it amusing at the way he handles “Kena Kantoi”, where he would call up listeners to play pranks on them. I find myself smiling, laughing too, to a certain extent, when I listen to him playing up the pranks. *grin*
I can’t tell now when actually is Reza’s time slot. I use to catch him on my drive home in the evening on some days, but, there are days when that slot is taken over by Chams. I hope Reza does not remain at the evening drive home slot as that is also the same time slot as Kieran and AG over at Hot,fm. It also seems to be Linda Onn’s time slot over at Sinar.fm.
Now, I am torn between who I want to listen to in the evening, between Kieran, Reza and Linda, but Kieran would definitely be my first choice. *wink*
I think Hot.fm has got it when they teamed up AG with Kieran, calling themselves ‘Jawa Rangers’. They are almost as good as the KnK team over at Era.fm when Era was on it’s way up to the number One spot some 5 years back.
However, I have yet to find an interesting channel to listen to in the morning on the drive to work, as I am not a big fan of FBI (Faizal Bin Ismail) and Fafau (Fara Fauzana). I think I’ll wait come this Monday morning, 5th January 2009, when Aznil comes on air with Din Bramboi. Maybe they will make a difference to my morning drive?